The price of HP TouchPad would he encouraged the competitors of the iPad 2 to scale down the prices of their tablets? Today, in France, the Xoom Motorola sees lower its tariff of 200 euros.
See Touchpad sold off to 99 euros to sell like hot cakes has always whetted the appetite of the manufacturers of tablets, which are beginning to rethink their pricing policy. After all, is it reasonable to position themselves at rates more or less similar to the star of the tablets, the iPad 2? Aligned immediately on the flagship model was certainly not the best strategy, even if some bars exceed the iPad 2 in terms of technical specifications.
High tariffs tablets do not help their democratization. And the buzz generated by the surprisingly low price of the Touchpad will not have failed to slide into the minds of consumers the idea: a tablet can be sold 400 euros cheaper than the average price being labeled! In any case, even without breaking prices at this point, we say that a digital slate may not cost so much.
399 euros instead of 599 euros
At Motorola, it is not so much to liquidate its stock of Xoom, what is HP, but rather lower the price of its digital slate ... just to see. A wise decision that may allow the manufacturer to see its sales rise curve. Thus, the model Wi-Fi 32 GB of memory increases from 599 euros to 399 euros. The Xoom becomes less expensive than the equivalent model from Apple and place even below the entry level model from Apple (Wi-Fi and 16 GB of memory). See the 3G version, too, the price planed.
Today, as the possible uses of the tablet are beginning to be better understood by potential users, the high prices are certainly the biggest barrier to purchase. Unless this is, again, the tablet from Apple that makes the shadow to the other models on the market.
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