This is a good video that explains how we are the product and talks about coupons and “list brokers”. The video says for every dollar spent, the value of the data that 
comes back is worth $43.00…a $42.00 profit in personal data. In addition the video discusses how profiles that get created are not accurate. Do we see marketing on steroids in healthcare, you bet we do as I guess that’s what someone must have figured out as a way to subsidize some of the cost, you want care, give up your data? Yes we are headed towards the greatest healthcare system ever sold and exploited. Do you want to live in a house like this? As soon as marketers figure out how to buy off the home owners associations watch out, and don’t think that couldn’t happen if there’s big money to be made with getting a copy from a 
homeowners association list to sell.
The Greatest Movie Ever Sold” Just Like “The Greatest Healthcare System Ever Sold”- Same Paradigms-Colbert Report (Video)
There’s one great tip given in the video and it is to put the site name down, or something you will remember as your middle name, so this way you know where the unsolicited spam and offers come from. I forgot myself about Spokeo to where you can get information on anyone via public records and they have both a free and premium service so I guess how bad you want or need the information and how much is the difference here.
I’m going to have to start “lying my ass off” it appears if I want any kind of privacy out there:) Also, not too long ago, Stanford did a great video on privacy too and worth the watch at the link below. BD
You Are the Product–Privacy Anonymity and Net Neutrality On the Internet - Excellent Stanford University Lecture (Video)
TAMPA - Cyber attacks are a reminder that on-line information is vulnerable. But it doesn't take an attack for your personal information to be threatened. If you spend anytime online, details about you are probably being legally sold right now. It's called data mining, and here is a look at what you can do to protect yourself.
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