Nemours Ad Campaign - "Whatever It Takes"

There is an excellent hospital right down the street from my law school: the Nemours / Alfred I. duPont Hospital for Children.  It is part of the largest network of children's hospitals and clinics in the country.  Driving back from Pittsburgh a few days ago, I saw a Nemours billboard that caught my eye:  "Our promise. To do whatever it takes."  

I did not have time to take a picture.  But in driving down the Pennsylvania Turnpike I thought “whatever it takes FOR WHAT.”  in looking for the ad campaign on their website, I saw the claim was indeed more qualified:  as "a promise to do whatever it takes to prevent and treat even the most disabling childhood conditions."  In one of the ad’s videos, the goal is declared to be “restore health and prevent disability.”  Good for Nemours.  They have a great campaign but do not promise “miracles” or outcomes that can instill false hopes in their patients’ parents.